MaMeeFarm™ Case Studies
Latest Case Studies
Documented business cases and their operational context.
Tony’s Open Chain: Connecting Cocoa Sourcing with Farmer Payments
How Tony's Open Chain connects cocoa purchasing, pricing commitments and cooperative partnerships, with ALDI SOUTH and 2024/25 living income findings.
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Rolls-Royce’s TotalCare: Connecting Engine Maintenance Revenue with Flying Hours
How Rolls-Royce TotalCare ties engine maintenance services to flying hours, with Vietjet and Hawaiian Airlines examples illustrating commercial commitments and contractual boundaries.
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Hilti’s Fleet Management: Keeping Construction Tools Ready for Work
How Hilti Fleet Management combines tools, repairs, loan equipment, theft coverage and monthly service contracts for construction businesses.
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Too Good To Go’s Surprise Bags: Turning Unsold Food into a Time-Sensitive Retail Service
How Too Good To Go connects surplus food, digital reservations and time-sensitive retail collection, illustrated by its Whole Foods Market partnership.
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CHEP’s Pallet Pooling: Keeping Shared Assets Moving Through Supply Chains
How CHEP's pallet pooling connects equipment rental, shipment reporting, reverse logistics and repair capacity across supply chains.
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Kaer’s Cooling as a Service: Selling Cooling Instead of Equipment
How Kaer's Cooling as a Service model shifts equipment ownership and operation to the provider, illustrated by the 7000 AMK retrofit in Singapore.
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Romania’s RetuRO: What It Takes to Bring Beverage Containers Back Through Retail
How Romania's RetuRO system connects retailers, consumer deposits, reverse logistics, and recycling infrastructure through a nationwide return network.
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DHL’s GoGreen Plus: How Sustainable Aviation Fuel Becomes a Customer Service
How DHL Express connects sustainable aviation fuel procurement, Book & Claim attributes and customer-facing lower-emission shipping.
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Renault’s Flins Refactory: What It Takes to Refurbish Used Cars at Industrial Scale
How Renault's Flins Refactory organizes used-car refurbishment, technical preparation and commercial partnerships at industrial scale.
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Fairphone’s Repairable Smartphones: What It Takes to Support a Product Beyond the Sale
Fairphone 5 illustrates how repairable design depends on spare parts, continued software support, warranty terms and after-sales operations.
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Zara’s Integrated Inventory: What It Takes to Connect Store Stock with Online Orders
How Zara's RFID and integrated inventory connect store stock with online shopping, fulfilment, and changing retail work.
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IKEA’s Buyback and Resell Service: What It Takes to Bring Used Furniture Back into Retail
How IKEA's Buyback and Resell service uses valuation, store inspections, retail credit and resale infrastructure to bring used furniture back into retail.
Read case studyEvidence-led case studies examining real business decisions, operational structures, markets, and value creation.